Read our Privacy Policy

This Privacy Policy explains how Kevin Myles collects, uses, shares, discloses, and protects your personal data when you use our website and services.

References to “we”, “us”, and “our” in this Privacy Policy refers to Kevin Myles.

 

Scope of This Policy

This policy applies to processing carried out by Kevin Myles in relation to this website and our services.

 

Our Approach to Data Protection

We take data protection seriously and have adopted the following principles:

  • We ensure your information is stored securely to prevent unauthorised access or misuse.

  • Data is gathered only for specific, legitimate reasons that we have communicated to you, and it will never be used for unrelated purposes.

  • We retain your details only for as long as they are needed to fulfill the purposes we have outlined.

  • All personal information is handled in a lawful, fair, and transparent manner.

  • We make sure the data we hold is accurate and updated when necessary.

  • Information collected is limited to what is relevant and necessary for the stated purposes.

 

 

Data We Collect

Depending on your interactions with this website and our services, we may collect the following data:

  • Identity and contact details: We may collect your full name, address, email, phone number, date of birth, and gender for account setup and regulatory compliance purposes.

  • Payment and verification data: We may request proof of identity (such as passport or driving licence) and proof of address (such as a utility bill or bank statement etc.) to meet legal and regulatory requirements. Where necessary, we also gather information to establish the source of funds as part of our due diligence checks.

  • Compliance and risk data: We maintain records of communications, activity logs, and the results of age verification, fraud prevention, and affordability checks to ensure responsible gambling and compliance with applicable laws.

  • Banking details: We only retain bank account information required to process withdrawals (bank account name, account name, account number, and sort code). We do not collect or store any payment details for deposits, as all payments to us are made via bank transfer. Withdrawal details are stored securely within our encrypted banking application and are not held on our website or internal systems.

 

All information is stored on secure systems in accordance with the principles of GDPR and accessible only to authorised individuals using unique credentials.

 

How We Use Your Data

We use your personal data for the following purposes:

  • Account management: To set up and manage your account and provide our services.

  • Identity and eligibility checks: To confirm who you are and ensure you meet legal requirements, including verifying age and source of funds when needed.

  • Regulatory compliance: To comply with UK Gambling Commission rules and anti-money laundering laws.

  • Fraud and misuse prevention: To detect and prevent fraudulent activity or breaches of our Terms and Conditions.

  • Service improvement: To keep internal records and enhance our website and services.
    Service updates: To send essential updates about your account via email, WhatsApp, or SMS (these are not marketing messages and do not require marketing consent).

  • Marketing: To send promotional offers and other marketing items only if you have opted in. You can opt out at any time.

  • Risk and responsible gambling checks: To carry out affordability and safer gambling assessments.

 

We retain the discretion to contact you for responsible gambling and risk management purposes where necessary.

 

Data Sharing

We do not sell your personal data. We share data only where necessary:

  • Affiliated service providers/partners: we may share limited contact details (e.g., email or phone number) with companies we work with to support our services. We do not share data with unaffiliated third parties for their own marketing.

  • Regulators and law enforcement: where required by law (e.g., UK Gambling Commission and police).

  • Identity and antifraud vendors: to perform age verification, identity checks, source of funds, and fraud screening.

 

Unless otherwise stated in this privacy policy, we will not disclose your data to third parties. Contact us directly for confirmation of companies that we have an affiliation with.

 

Data Retention

We will retain personal data you submit for five (5) years. If you consent to receive marketing, we will retain your contact data until you withdraw consent or the business ceases to operate, whichever occurs first.

 

Accessing Your Data

You have the right to request a copy of your personal data. We will respond within thirty (30) days and free of charge, unless requests are unreasonable or repetitive. Any requests for access must be made in writing to the Data Protection Officer by email at info@kevinmyles.co.uk

If a request is refused, we will explain the reason clearly and inform you of your right to escalate the matter by lodging a complaint with the relevant supervisory authority.

 

Marketing

From time to time, we may send marketing content and media in the post or via WhatsApp and email if you have opted in. You can opt out at any time by contacting us, and we will update our marketing databases accordingly.

 

Functionality of The Website

Certain features of the website may require you to provide data. If you choose not to provide the requested information, some services may be unavailable. This could be the case if you restrict the use of cookies on our website, for example.

 

Security

We take data security seriously and implement electronic and administrative safeguards to protect your data. While we strive to maintain the highest security standards, transmission of information over the internet is never completely secure and is carried out at your own risk. Despite our efforts, we cannot guarantee the security of data transmitted to our website.

 

Links to Other Websites

Our website may include links to third-party sites. Please note that we do not control these external sites and are not responsible for their content, security, or privacy practices. This privacy policy applies only to data collected through our own website and services. When visiting any third-party site, we recommend reviewing their privacy policy to understand how your information will be handled.

 

Changes in Business Ownership or Control

If the Kevin Myles business is expanded, reduced, sold, or transferred, relevant customer data may be shared with the new owner or controller. Under this privacy policy, the new owner or controller will only be permitted to use the data for the same purposes for which it was originally collected. We will take all reasonable steps to ensure your privacy continues to be protected throughout any such change.

 

Cookies

Our website uses cookies to improve your experience and the functionality of our services. All Cookies are used in accordance with The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.

Before placing nonessential cookies, we present a cookie banner seeking your consent. You may decline; however, some features may not function as intended.

We use the following types of cookies:

  • Necessary cookies: Required for basic features of the site to function.

  • Functional cookies: These assist us to recognise users and remember preferences.

  • Performance cookies: These assist us to understand and review the website’s performance against several key indicators.

  • Analytical cookies: These assist us to understand how users interact with the website.

 

You can enable or disable cookies in your browser. Most browsers accept cookies by default. You can delete cookies at any time, though you may lose saved preferences.

 

General

The following provisions apply to ensure clarity and fairness:

  • Your rights under this privacy policy are personal to you and cannot be assigned to another person. We may transfer our rights where we reasonably believe this will not adversely affect your rights.

  • If any part of this policy is determined to be invalid, unenforceable, or illegal, that specific provision will be removed, and the remaining provisions will continue to apply.

  • A delay or omission in exercising any right or remedy under this policy does not constitute a waiver of that right or remedy.

  • This policy is governed by the laws of England and Wales, and any disputes will be resolved exclusively in the courts of England and Wales.

 

Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. Any revisions will be published on our website, and the use of our website after such updates will signify your acceptance of the amended terms.

 

Your Rights

Under data protection law, you have the right to:

  • Access: receive a copy of your personal data.

  • Rectification: correct inaccurate or incomplete data.

  • Erasure: request deletion of your data where consent is withdrawn or where data is no longer needed, subject to legal obligations.

  • Restriction: limit how we process your data.

  • Objection: object to processing the data and to direct marketing.

 

If you are dissatisfied with our response or believe we are processing your data unlawfully, you may complain to the Information Commissioner’s Office (ICO) at https://ico.org.uk/.

 

Data Breaches

If a serious data breach occurs, we will inform you of its nature, how it may affect you, and any steps you should take. We will also report the breach to the ICO stating how the breach arose and our approach to remedy the issues.

 

Underage Gambling

Gambling by persons under the age of 18 is strictly prohibited, illegal, and constitutes a criminal offence. To uphold this requirement, we carry out age verification checks and share account details with authorised third party verification providers. If an account is found to belong to someone under 18, it will be closed immediately, any winnings will be forfeited, and the matter reported to the relevant authorities.

 

Contact Us

For questions about this Privacy Policy or to exercise your rights, please contact:

  • Data Protection Officer:

  • Email: info@kevinmyles.co.uk

 

We are registered with the ICO and further information can be found here: https://ico.org.uk/

Kevin Myles is licensed and regulated in Great Britain by the Gambling Commission under account number 12345678910.